Premier Cool

Revitalizing Premier Cool with a relaunch campaign

Goals

Develop a relaunch campaign that aligns with today's lifestyle, positioning the brand as cool and attractive to the target audience.

What we did

  • Created the big idea for the relaunch campaign and successfully executed the relaunch party.
  • Obtained approval from the brand manager for all design creatives, mood boards, and event ideas.
  • Managed the distribution of invites and promotional material to influencers and artists.
  • Supervised the setup and smooth running of the event.

    • cool for a reason
    party's invite
    Party Invite
    influencer's invite
    Influencers’ Invite
    don't be told, be there
    Teaser Design

    Links to the campaign

    Press Release on the campaign
    Premier Cool For A Reason Party footage